Making sure thousands of emails get to their destination is a full-time job. A job that would have been a huge distraction from the real problem FamSpam is solving.
What’s a site to do?
Pay someone to worry for you.
We utilize AuthSMTP for all of FamSpam’s outgoing email. Their prices are reasonable and we hear of only the occasional email ending up in a junk-mail folder. That’s always going to be an uphill battle, but the war is won as long as the person receives the email in some fashion or another.
Figuring out how to stay on an ISP’s good side so our domain isn’t blacklisted is something neither Chris nor I are interested in learning how to master, so we’re happy to offload this problem to someone else.
Building the best product we can is our ultimate goal, if we need to spend a little more along the way make sure that happens, so be it.